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Academic Articles Awards > Mergers

Is the Customer Never Right? Bazaarvoice and Customer Testimony in Merger Litigation

Sean Gates, Antitrust, Spring 2014

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Based on extensive statistics, Hughston M. McBain, the president of the Marshall Field & Co. department store, concluded that the customer “is sometimes wrong— but he is right often enough to justify the generalization that he is always right.” This generalization traditionally applied to merger enforcement.

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